Social Marketing for Real Estate Agents

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Maximizing Profits Using Facebook for Real Estate

There is hardly a person living in this day and age who hasn’t at the very least heard of Facebook and how it brings everyone together. The fact of the matter is that social networks are becoming an increasingly integral part in the lives of many people out there and it is only logical that they should be used for marketing and advertising. As it happens, there are ways to use Facebook for real estate agents who want to give their career a little boost.

First of all, how can using Facebook for real estate marketing benefit the agent? Well, for starters it should be mentioned that it is estimated that in August 2012, Facebook will hit the 1 billion subscriber mark. Put that together with the fact that one these networks news travels almost as the speed of light and you have yourself a nice potential way of spreading the word about yourself. You can do all the run-of-the-mill stuff such as making a profile page where they can pretty much do whatever they want. However, that is far from being the best Facebook can do for you.

Facebook allows the creation of fan pages and group pages to which people subscribe. When they “like” your page, every single thing you are going to post will become visible in their news feed, meaning that you are going to be reaching to thousands of people potentially only because they clicked a button on your page. Of course, using Facebook for real estate marketing consists of more than simply creating a page because after all, you need to give people a reason to join and like it. And it’s not like you just need anyone liking it; it is better to have a hundred people interested in what you are selling them like your page than a thousand who has no idea what you are doing there. So here is a little guide for how to use Facebook for real estate marketing.

How to Use Facebook for Real Estate Marketing

To start things off you are going to create a landing page which will give your visitors just a little taste of what you have to offer, encouraging them to click the like button and see the page in its full splendor. You should give them some incentive to click the like button, such as some kind of exclusive information about the housing sector, an ebook, or really any kind of little offer you can think of. The aesthetic of your landing page is extremely important so you should definitely work with a professional designer on it if you can afford to.

In any case, once they “like” your page they will be taken to second landing page where they can actually get what they clicked the button for. This is a very effective method of promoting your brand and getting your name out there as the people who will have gotten what they wanted from you will spread the word to their friends, who will hopefully give you a visit and do the same.

There is a great way to get more people to your Facebook page which consists of setting up good Facebook ads, which are basically the advertisements displayed on the side. All you need to do is simply click on the “create an ad” link which can be found right next to those advertisements, and you will be taken to the creation page. There you make your ad by simply choosing a picture and typing a quick sales pitch that goes to its right. You can choose to either run a cost-per-impressions or a pay-per-click campaign, whichever is more suitable for your current situation.

The best part with these ads is that if you are promoting a Facebook page those who are looking at it can “like” it instantaneously without even visiting it. If you can manage to make your advertisement enticing enough, you will see no shortage of unique visitors everyday who are looking to see what your brand has to offer them.

So how exactly do you get started and use Facebook for real estate marketing? Well, there is nothing complicated to the process as all you need to do is install an application which allows you to easily create landing pages. There are many applications which allow you to do that, and you can find them using your search engine of preference. Once the application is installed, use it to put your landing page into place, and get started with the steps above.

Check out my recent blog post for tips on growing your Facebook fan base.

Use Social Networking to Promote Your E-Commerce Business

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Social networking is a form of advertising that has been growing almost exponentially over the past decade. It is a great way to generate good rapport with your customers and positive publicity around the Internet. Social networking is targeted and helps bring in repeat customers.

At the time of writing this, the most popular social networks are Facebook, MySpace, LinkedIn, and Twitter. Having an account on one or all of these social media websites is essential for an effective social marketing campaign. Social media sharing websites include YouTube, Y! Video, Metacafe, AOL Video, Blogger, and WordPress. They are all different forms of social media that are useful for social networking and viral marketing.

Once you create an account for a social network, the next step is to target a potential audience. What kind of lifestyle do your customers live? What are their hobbies, occupations, and interests? Are there regional limitations to your product market span?

After picking your target audience, it is time to create the message you want to get across. What would you like to do for your guests? Motivate them? Inform them? Guide them? Connect them? Create the content on your social marketing website to reflect your chosen purpose. Are you planning to market mainly business to consumer (B2C) or business to business (B2B)? Either way, the end goal is customer loyalty and repeat visits to your e-commerce website, but the way of going about this may vary depending on which group you plan to make your target audience.

Since online marketing is not traditional marketing, it is important to remember that followers generated through online marketing campaigns are largely going to be those with whom you are able to generate the best rapport. It is important to be authentic and genuine in what you write as well as the way you write it. Use a friendly and conversational tone on social networking websites. At the same time, you want to be an expert on your subject! People will come to you for information and advice, and providing them with it will help you generate rapport with your visitors. Be a marketer, but do not act like a salesperson. The idea is to get people to come to trust your company name because they trust and like you and your online presence on social networking websites.

Lastly, social network advertising is measurable if you take the time to track it. Track the time spent developing social network profile content, messages, and social network promotions. Keep a log of the size of your network on various social media websites, whether they are “friends” or “followers” or “fans” of your particular social network profile. Your return on investment, or ROI, is the money invested in marketing divided by the number of followers on your profile. For example, $1100 spent on marketing divided by 440 followers is an ROI of $2.50 per person influenced.

Take the time to learn about social media and attract followers online through social network websites like Facebook and Twitter. These social media websites are not just for finding your long-lost high school friends; social network websites are a great potential source of traffic to your website.